The absurdly upbeat new slogans of Kim Jong-Un’s North Korea

The brutally repressive rule of North Korean dictator Kim Jong-Un is no laughing matter. When juxtaposed with Kim’s human-rights atrocities, therefore, the North Korean government’s new marketing campaign is so jarring as to be downright preposterous.

The BBC published the full list of 310 new slogans that Pyongyang is distributing to raise the people’s spirits. Many of the slogans relate to food and portray the country’s gastronomic situation as one of abundance just over the horizon.

“It’s an indication of the absolutely dire state of the North Korean economy,” Sheffield University emeritus professor James Grayson, who has studied the Korean region extensively, told BBC. “You have this huge disparity between the select few living in the best parts of Pyongyang, who live very well … whereas other parts of the country are allowed to go to hell in a cart.”

So, we’ve mocked up some memes to demonstrate just how ridiculous these slogans are.

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Jason Reed/Daily Dot

Photo via Bjørn Christian Tørrissen/Wikipedia (CC BY SA 3.0)

Eric Geller

Eric Geller

Eric Geller is a politics reporter who focuses on cybersecurity, surveillance, encryption, and privacy. A former staff writer at the Daily Dot, Geller joined Politico in June 2016, where he's focused on policymaking at the White House, the Justice Department, the State Department, and the Commerce Department.