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Republican-sponsored hashtag “#areyoubetteroff” backfires when Twitter users answer “yes”
The Romney campaign didn’t get the response it expected from a promoted Twitter hashtag playing on a famous Reagan quote.
It appears that the Republican Party has a few things to learn about Twitter.
Its goal was to use Twitter to further the party’s agenda by referring to a famous question asked by Ronald Reagan in 1980, and again by Republican presidential nominee Mitt Romney on Aug. 30: “Are you better off now than you were four years ago?”
Unfortunately for the Romney campaign, the hashtag didn’t get the response they were hoping for.
“#AreYouBetterOff than you were 4 years ago? Why yes…yes I am!” tweeted Nina Smith.
Even celebrities have answered the query.
Some Twitter users have even used the hashtag to answer questions unrelated to the political race, asking their exes, “#Areyoubetteroff without me?”
According to Twitter analytics service Topsy, #areyoubetteroff has been paired with “yes” more than 1,800 times in the past 24 hours, compared with around 600 “no” responses. The hashtag also spawned reply tags, including #iambetteroff and #betteroff.
So far, official Democratic Party Twitter account @TheDemocrats has not officially replied to the #areyoubetteroff meme.
Photo by Gage Skidmore/Flickr
Mike Fenn is a former contributor to the Daily Dot whose beats included Reddit, YouTube, and all things WTF. His work has also appeared in Forbes and News.com.au.