NYPD hashtag becomes a bitter joke after Eric Garner ruling

To be fair to NYPD Chief Joanne Jaffe, there probably isn’t any combination of 140 characters that will soothe the public after an officer who choked a man to death for selling cigarettes escaped a trial.

Still, things were bound to go poorly when Jaffe used today’s grand jury decision not to indict the officer—whose killing of Eric Garner was ruled a homicide—as the impetus to launch a new hashtag. As you consider the NYPD’s position and social media strategy, remember that there is clear-as-day video footage of the officer using an illegal chokehold on Garner, who complains “I can’t breathe” until he stops breathing and dies.

What happened next as inevitable: The hashtag became an anti-NYPD rallying cry.

Jaffe might be committed to rebuilding public trust, but she and her department have a long way to go.

Photo via Dave Hosford/Flickr (CC BY 2.0) | Remix by Jason Reed

Kevin Collier

Kevin Collier

A former senior politics reporter for the Daily Dot, Kevin Collier focuses on privacy, cybersecurity, and issues of importance to the open internet. Since leaving the Daily Dot in March 2016, he has served as a reporter for Vocativ and a cybersecurity correspondent for BuzzFeed.