Donald Trump used Jeb Bush’s mother against him in an Instagram attack ad

Republican presidential candidate Donald Trump is using an unlikely weapon against Jeb Bush in an Instagram attack ad: Bush’s mother.

The businessman-turned-2016-GOP-frontrunner’s latest Instagram post uses footage from Today interview with Barbara Bush in which the former first lady discouraged her son from running for president.

Even Barbara Bush agrees with me.

A video posted by Donald J. Trump (@realdonaldtrump) on

“He’s by far the most qualified man, but no, I really don’t” want him to run, Bush said in the interview. “It’s a great country, there are a lot of great families. It’s not just four families or whatever, there’s just a lot of people out there that are very qualified and we’ve had enough Bushes. He’s the most qualified, but I don’t think he’ll run.”

The Trump attack ad, of course, cuts out the compliments and plays sad music under audio of her saying she doesn’t want Jeb to run. And when she mentions “other great families,” the ad shows footage of Trump and his family.

The video ends with the text “MOTHER KNOWS BEST JEB!”

Bush isn’t the first presidential candidate to take fire from Trump’s Instagram account. Trump attacked Hillary Clinton with a montage of clips about the scandals over her private email server and her role in the Sept. 11, 2012, attack on the U.S. diplomatic consulate in Benghazi, Libya.

It does matter!

A video posted by Donald J. Trump (@realdonaldtrump) on

Hillary Clinton reaches new low. #TrumpVlog

A video posted by Donald J. Trump (@realdonaldtrump) on

Trump currently leads the Republican presidential field by 11 percentage points, according to the Real Clear Politics polling average.

Illustration via Max Fleishman 

William Turton

William Turton

Once named one of Forbes’ 20 Under 20 and hired as a staff writer for the Daily Dot when he was still a senior in high school, William Turton is a rising tech reporter focusing on information security, hacking culture, and politics. Since leaving the Daily Dot in April 2016, his work has appeared on Gizmodo, the Outline, and Vice News Tonight on HBO.