- Cooking Mama’s return whips up a fresh batch of memes Tuesday 8:18 PM
- Influencer body-shames model, Photoshops photo of self to ‘prove point’ Tuesday 7:27 PM
- Boosie Badazz goes on transphobic rant about Dwyane Wade’s daughter Tuesday 6:34 PM
- Royal Family’s website accidentally links to porn instead of charity Tuesday 5:39 PM
- Republican senator spreads false conspiracy about coronavirus Tuesday 5:11 PM
- New DNA technology could help exonerate Black man serving life sentence Tuesday 4:24 PM
- ‘SNL’s’ Kenan Thompson to host the White House Correspondents’ Dinner Tuesday 3:58 PM
- Singer Summer Walker dragged for insensitive HIV comments Tuesday 2:39 PM
- This video of a teddy bear getting steam cleaned makes a perfect meme Tuesday 2:27 PM
- Ted Cruz goes on Twitter tirade over proposed vasectomy bill Tuesday 2:22 PM
- Billie Eilish says she’s stopped reading Instagram comments Tuesday 2:13 PM
- Christian group blames satanists for Twitter poll results Tuesday 1:41 PM
- Coronavirus has pandemic-themed video games topping charts Tuesday 12:58 PM
- Bloomberg said kids are drawn to socialism because they think it involves social media Tuesday 12:55 PM
- Jake Paul gives ill-informed advice on how to deal with anxiety Tuesday 12:25 PM
Is Donald Trump unstoppable? Not if his opponent wears the right shoes, apparently.
After cruising to his third consecutive 2016 GOP primary victory by netting 43 percent of the Republican vote in the Nevada caucuses, there’s a growing realization that the real estate heir and reality TV star is likely to become the Republican presidential nominee.
While Trump has run a bit of advertising, his strategy largely eschews traditional campaign ads. Instead, Trump uses his mastery of social media to keep himself in the headlines as often as possible. On Twitter, something Trump-related trends almost every single day. But there’s now something that people tweet about more than Trump.
According to an analysis conducted by the social media analytics firm Spredfast, there’s one thing that people are tweeting about far more than Trump: memes.
Spredfast found that, over the past week, one meme in particular received more than twice as many mentions as Trump: ‘Damn, Daniel.’
Damn, Daniel comes from a 30-second video of a high school kid named Josh repeatedly complimenting/teasing his friend Daniel about his fly sartorial choices—especially his white Vans.
The video is kind of funny the first time you watch it. By spin number five, it’s damn hilarious.
Since last Wednesday, Trump has been the subject of just over 1.3 million tweets, according to Spredfast. ‘Damn, Daniel,’ by contrast, has been the subject of nearly 3 million. The following chart illustrates the Twitter mentions of Trump (in blue) against those of ‘Damn, Daniel’ (in yellow).
Lots of brands have jumped into the #DamnDaniel trend, none more so than Vans. Spredfast reports the shoe company has seen its Twitter mentions spike by 818 percent since the meme burst into our cultural consciousness.
The biggest difference between Trump and ‘Damn, Daniel’ is the relentless positivity that envelops the meme. Trump, on on the other hand, is famous for his constant stream of social media insults. The New York Times has counted at least 199 people, places, and things Trump as insulted on Twitter since beginning his campaign last year.
It just goes to show, people may get all up in arms about politics, but what they really care about it memes.
Photo via Gage Skidmore/Wikimedia Commons (CC BY SA 2.0)
Aaron Sankin is a former Senior Staff Writer at the Daily Dot who covered the intersection of politics, technology, online privacy, Twitter bots, and the role of dank memes in popular culture. He lives in Seattle, Washington. He joined the Center for Investigative Reporting in 2016.