Dana Loesch gets mocked for her weird NRA ad burning the New York Times

National Rifle Association spokeswoman Dana Loesch has a complicated relationship with the New York Times.

As a gun-touting, hard-right conservative, she’s proclaimed she wanted to “fisk” the newspaper for its “liberal bias” (although people thought she said “fist” which admittedly would have been funnier), and now she has threatened to burn the Times as part of an anti-media ad.

But just last month she was profiled by the paper, which some people have criticized as being a “lovely” article about her.

So yeah, there’s a lot of conflicting things going on here. Namely, a Second Amendment absolutist shitting all over the one that precedes it.

Loesch has been known to create provocative viral videos for the NRA, including one where she was accused of inciting a “civil war” because of the violent imagery and calls for arms.

So her latest NRA video published on Wednesday—where she holds a lighter up to the newspaper and the organization asks its followers to “fight their violence of lies with the fire of truth”–sparked some mockery from people given the latest profile.

“You know, I don’t even have to do this. You guys are doing a good enough job burning down your reputations all by yourselves,” Loesch says in the ad.

The fact that Loesch threatened to burn the newspaper that just published a profile on her late last month was not lost on people.


Others just thought the ad was a vapid attempt to rile up the NRA’s supporters.

But Loesch didn’t go down without defending herself. Following the backlash to the ad, Loesch said Democrats were “mad” because she “invaded their safe space newspaper.” She also said she didn’t “hide from opposing views like anti-gun progressives.”

Andrew Wyrich

Andrew Wyrich

Andrew Wyrich is a politics staff writer for the Daily Dot, covering the intersection of politics and the internet. Andrew has written for USA Today, NorthJersey.com, and other newspapers and websites. His work has been recognized by the Society of the Silurians, Investigative Reporters & Editors (IRE), and the Society of Professional Journalists (SPJ).