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Prominent conservatives are calling for a boycott after Chips Ahoy cookies (a subsidiary of Nabisco) used a drag queen in a Mother’s Day add.
Because how can one consume a cookie that made an ad to reach an audience it wanted to serve?
The ad “celebrates you being you,” which was apparently too much for conservatives bothered by a drag queen appearing in an ad.
Thank you for helping me narrow down my cookie preferences.— Saladino for Congress (@JoeySalads) May 12, 2019
No more Chips Ahoy for me
Maybe just sell chocolate chip cookies, and leave drag queens out of it.— Mark Dice (@MarkDice) May 12, 2019
I know what's hitting the trash can when I get home.— The Grumpy White Guy (@ProudSETexan) May 12, 2019
Well...no more Chips Ahoy for my house. #HopeYaStockTanks— Chris (@realDunigan) May 12, 2019
One Federalist contributor went so far as to picture himself with a Chips Ahoy box and deliver a resounding thumbs down.
“[S]ay no to woke-ass, hyper-politicized ad campaigns,” he wrote.
But unlike a lot of times when people try to organize backlash around a brand, Chips Ahoy is standing strong.
“they’re big mad,” the brand tweeted late Sunday.
they’re big mad 😪— Chips Ahoy! (@ChipsAhoy) May 12, 2019
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]