Conservatives are mad at Chips Ahoy cookies

Chips Ahoy/Twitter

BTW

Prominent conservatives are calling for a boycott after Chips Ahoy cookies (a subsidiary of Nabisco) used a drag queen in a Mother’s Day add.

Because how can one consume a cookie that made an ad to reach an audience it wanted to serve?

The ad “celebrates you being you,” which was apparently too much for conservatives bothered by a drag queen appearing in an ad.

One Federalist contributor went so far as to picture himself with a Chips Ahoy box and deliver a resounding thumbs down.

“[S]ay no to woke-ass, hyper-politicized ad campaigns,” he wrote.

But unlike a lot of times when people try to organize backlash around a brand, Chips Ahoy is standing strong.

“they’re big mad,” the brand tweeted late Sunday.

H/T Mediaite

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David Covucci

David Covucci

David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]