Prominent conservatives are calling for a boycott after Chips Ahoy cookies (a subsidiary of Nabisco) used a drag queen in a Mother’s Day add.
Because how can one consume a cookie that made an ad to reach an audience it wanted to serve?
The ad “celebrates you being you,” which was apparently too much for conservatives bothered by a drag queen appearing in an ad.
Thank you for helping me narrow down my cookie preferences.— Joey Saladino (@JoeySalads) May 12, 2019
No more Chips Ahoy for me
Maybe just sell chocolate chip cookies, and leave drag queens out of it.— Mark Dice (@MarkDice) May 12, 2019
Well…no more Chips Ahoy for my house. #HopeYaStockTanks— Chris (@realDunigan) May 12, 2019
One Federalist contributor went so far as to picture himself with a Chips Ahoy box and deliver a resounding thumbs down.
“[S]ay no to woke-ass, hyper-politicized ad campaigns,” he wrote.
But unlike a lot of times when people try to organize backlash around a brand, Chips Ahoy is standing strong.
“they’re big mad,” the brand tweeted late Sunday.
they’re big mad 😪— Chips Ahoy! (@ChipsAhoy) May 12, 2019