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According to social media monitoring firm CrowdTangle, analysis of the president’s account found that his interaction rate saw a prominent dip in the eight months following the election and has continued to fall throughout 2019.
Trump’s interaction rate, determined by the number of retweets and likes a tweet has in comparison to his total followers, fell from 0.55% during the election to 0.32% in June of 2017. As of May 25, the rate has fallen even further, down to 0.16%.
Toronto Star Washington bureau chief Daniel Dale told Axios that the reason behind the decrease was due to the president making the same remarks over and over, thus removing their sting in the process.
“Attacking the Mueller investigation went from scandalous to routine for Trump, and accusing government officials of treason went from groundbreaking to commonplace,” Axios wrote.
The analysis found that since April 1, Trump has used the term “no collusion” 54 times, “no obstruction” 30 times, and “witch hunt” 20 times. The term “hoax” was also used 19 times, while “treason” was uttered 7 times.
The president has, however, seen a recent spike in interactions due to tweeting more frequently. Trump tweeted 157 times per month during his first six months in office but increased that number to 284 in the last six months.
“While the number of interactions per tweet Trump generates has increased 21% between his first six months and most recent six months, it lags way behind his follower growth of 110%,” Axios added.
The report also stated that Trump’s most popular tweet of all time, which garnered 930,531 interactions, was of the pro-wrestling video depicting himself tackling a man with a CNN logo head.
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Mikael Thalen is a tech and security reporter based in Seattle, covering social media, data breaches, hackers, and more.