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There’s been a lot of hype about Amazon’s new cashier-less Go Store: Some people are making fun of the long lines to enter the store, while others are pondering the store’s “honesty policy,” which seems to make it pretty easy to shoplift.
So Canadian YouTube personality Linus Sebastian decided to make the drive to Seattle to try out the new technology and give a review on his channel “Linus Tech Tips.” Sebastian angles his review around the plot that he’s a man with a significant other who just started her period and needs tampons. Because apparently buying tampons in public is too emasculating, Sebastian said the Amazon Go Store is the perfect place for a man to do this totally embarrassing shopping.
“Picture this, your SO’s got a feminine-hygiene emergency and cannot leave the house to get her own bio-waste-management products. So it’s on you,” he said at the beginning of the video. “But you do not feel like going to the local grocery store and listening to the cashier making that stale joke about your ‘Aunt Flo.’”
Wow, life is so hard for feminist men.
Five minutes into the video, Sebastian finally gets to the part of the store that has feminine hygiene products. The store has two options—Always brand pads and Tampax Pearl tampons—and unsurprisingly, he makes the wrong choice: He picks up the pads.
For three-quarters of the video, Sebastian refers to the pads as tampons. Once he does realize he’s got pads, it doesn’t seem to register to him that pads and tampons are not the same thing.
Women on the internet find this video hilarious—but also a great example of how the tech industry fails at accurately marketing to women because they don’t care enough to pay attention to the details.
Can you read the box, dude? pic.twitter.com/kKJaekK2e4— Mimsy❄️☃️⛄️❄️☃️⛄️Yamaguchi (@MimsyYamaguchi) January 27, 2018
Dude. They're not tampons.— Petra #ChangeTheDate Starke (@petstarr) January 28, 2018
Because we are tired of poorly done targeted advertising— that one chick (@aliceisreal) January 28, 2018
FYI non-menstruators: tampons are things you insert. These have wings, bro. https://t.co/sejxcM5JQA— kim yi dionne (@dadakim) January 28, 2018
nothing quite says "I'm in tech" like stealing a box of pads and calling them tampons https://t.co/4fA2Y9HNyy— ben shapiro can't debate (@Sona_Sonara) January 27, 2018
“If I come back without these I’m going to get in all sorts of trouble,” he said a few seconds later in the video.
Men, let’s be very clear: For many women, coming home with pads instead of tampons is just as bad as coming home with nothing at all. Then again, having a boyfriend who makes a big viral deal about the whole thing might just be the worst scenario of all.
Tess Cagle is a reporter who focuses on politics, lifestyle, and streaming entertainment. Her work has appeared in the New York Times, Texas Monthly, the Austin American-Statesman, Damn Joan, and Community Impact Newspaper. She’s also a portrait, events, and live music photographer in Central Texas.