It’s a wonder this promotion was approved in the first place.
According to Dutch news organization NOS, attendees of an all-woman Wonder Woman preview screening in Leuven, Belgium, were gifted bags of dish sponges, squeegees, and diet pill informational pamphlets.
The gift bags, handed out at the Tuesday, June 6, screening, also contained chips, noodles, and chocolate.
Inhoud goodiebag @Kinepolis na vrouwenavond WonderWoman. Moest iemand dit aan een vriendin van mij of mijn lief geven, ik zou razend zijn!! pic.twitter.com/NonQnrltMm
— Mattias De Vuyst 👊 (@mattiasdv) June 8, 2017
Picture door Diana Goodwin, took at the female-only viewing voor #WonderWoman @Kinepolis. Dit (!!!) was de goodiebag. Ik heb geen woorden. pic.twitter.com/oxZxbnvm15
— Eline 📽 (@ElineVanhooydon) June 8, 2017
@Kinepolis Exclusieve goodiebag van Ladies at the movies!? Spons, borstel en aftrekker… Perfecte tools voor een Wonder Woman? 🤔 pic.twitter.com/6VlIGCJ7cj
— laurent delbar (@LDelbar) June 7, 2017
“Actually, it felt a little absurd,” Diana Goodwin, a screening attendee, told Belgian news organization VRT, calling the gifts “ironic and inappropriate.”
“Especially when you’re watching a movie that completely revolves around a strong female superheroine,” Goodwin elaborated.
According to the Kinepolis Theater in Leuven, the gift bags weren’t intended to come across as sexist—the gifts were actually products from the theater’s sponsors and weren’t chosen by the theater staff.
At least the all-woman screening wasn’t spoiled by a crowd of crying man-children, instead.