person grabbing half pie serving of apple pie in clear container (l) Whole Foods Market building with sign (c) person holding up half pie serving of apple pie in clear container (r)

QualityHD/Shutterstock @thasklassy/TikTok (Licensed)

‘You know your demographic: single, depressed, emotional eaters’: Customer gives a shout-out to Whole Foods for selling half-portioned apple pies

'That’s so smart.'


Cecilia Lenzen


Posted on Sep 20, 2022

If you’re craving seasonal baked goods but you’re single and don’t want to eat a whole pie, don’t worry, Whole Foods has you covered.

One TikToker, Matt (@thasklassy), joked about the grocery store and its baked goods in a recent video. He says they’ve learned how to effectively market to their customers.

@thasklassy I aint even mad 🤣 @Whole Foods Market #groceries #wholefoods #realtionship #losangeles ♬ original sound – Matt

In the video, Matt shows the inside of a Whole Foods in Los Angeles and then focuses on a display of apple pies. The pies were sold in halves, packaged in half-circle containers.

“Whole Foods, you know your demographic: single, depressed, emotional eaters,” Matt says in the video. “I ain’t even mad,” he added in the caption.

Some viewers, who may or may not be single, depressed, emotional eaters, commented saying they enjoy taking advantage of the thoughtful packaging and portion sizes.

“It’s for two! But I can eat it,” one viewer commented.

“That was me yesterday,” a second viewer commented.

A third said, “omg I got one the other day.”

“Omg I’m sorry but I love half portions of everything,” a fourth wrote.

Some viewers said they buy half-portion desserts at more stores than just Whole Foods.

“I just bought a single slice of lemon cake at Ralph’s,” one user said.

“Me buying mini key lime pies from publix,” another user wrote.

The Daily Dot reached out to Whole Foods via email and to the creator via Instagram direct message.

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*First Published: Sep 20, 2022, 3:26 pm CDT