Parody Twitter account irks Frito-Lay

Frito-Lay has had its fill of a Twitter parody account poking fun at the company’s products and its consumers.

The account, @fritoiay, which was responsible for making racially charged jokes at the expense of the snack food company, has been suspended after Frito-Lay became aware of it Friday afternoon.

With the help of Del Harvey, the head of Twitter’s Trust and Safety team, Frito-Lay (@fritolay) submitted a complaint to have the parody account taken down.

“As expected, we’re disappointed when our name is misrepresented and offensive statements are made by someone posing as Frito-Lay, as it undermines the integrity of our company, our employees and our consumers,” said Frito-Lay in a statement provided to the Daily Dot. “ Most encouraging however is how our fans have responded in this situation — by tweeting on our behalf to alert other fans to the fraudulent Twitter account and help us spread the word that only the verified Twitter handle, @FritoLay, is a valid Frito-Lay account engaging with fans on Twitter.”

The parody account, which was almost identical to @fritolay in name and look, also joked about ingredients used in Frito-Lay products.

This recent parody account dust up proves that any sort of Twitter parody account, whether it be of a person or a company, is fair game from suspension.

For more information on parody account guidelines and how to report impersonations, visit Twitter’s help center.

Fernando Alfonso III

Fernando Alfonso III

Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.