Meet Tony Toutouni, the Instagram billionaire you’ll love to hate

This article contains sexually explicit material.

If Al Pacino’s character in Scarface had an Instagram, it would probably look a bit like Tony Toutouni’s.


The self-proclaimed billionaire shares glimpses into his flashy lifestyle to his 631,000 followers via his @lunatic_living Instagram account. His interests include fancy sports cars, scantily-clad women, private jets, and giving his middle finger to anything and everything. (Seriously, that’s his trademark.) 

At best, Toutouni is a wannabe Dan Blizerian. At worst, he’s a gross misogynist who embodies all of the worst aspects of our wealth and status-obsessed culture. But it’s impossible to look away from his antics.

Flavor flav told me I should wear a clock on my finger #famousfinger

A photo posted by Tony Toutouni (@lunatic_living) on

She paid for her own tits ! #independentwoman tag independent people

A photo posted by Tony Toutouni (@lunatic_living) on

Recently, Toutouni gained a slew of new followers after the Chive wrote about his Instagram. So he decided it was time to explain the whole middle finger thing:

First it’s not directed to any females as I have my middle finger in just about any picture. Second it’s there to authenticate my pictures as there are people who post fake picture that aren’t theirs and lastly no matter what u do in your life there will always be people who will hate on u and try to bring you down to make themselves feel better about their own miserable lives. These are the people who have no drive to succeed in life and instead of finding ways to make their own life better they choose the easy route of making others life seem worse. My middle finger is my direct message to them that clearly states I do not care , I will continue to do my best and fuck them ! #famousfinger #ihopeimotivateyou2berich #anyonecandoit #determinationiskey #fuckhaters

He went on to explain that as a teen, he worked as a car stereo salesman. One day, he realized he had greater ambitions, so he gave his boss the finger, walked out and never looked back. Toutouni says that finger is now insured for $7 million and his signature move has even been immortalized in doll form. 

But a finger is far from the most offensive thing you can find on Toutouni’s page. There are boobs—lots of them—and even a photo of a group of naked women on a couch playing “Twister.”

Looking at Toutouni’s gallery of debauchery, it’s hard to understand why Instagram would ban photos of women’s menstrual blood, but not one of three women’s naked backsides with the deplorable caption “Double tap Ur favorite ass then scratch and sniff without breaking Ur phone #Mondaychallenge.”

Reddit commenters at r/trashy are torn over what to make of Toutouni’s outrageous, Entourage-esque lifestyle. For one, it’s unclear how he made his excessive fortune. “He is just a guy that owns a few restaurants, car dealerships and night clubs, which are presumably just used to launder drug money for people anyway,” one Redditor mused.

But others feel he pulled himself up by his bejeweled bootstraps and is living the American dream. 

“Really disliked him at first, probably still do but I relate,” another Redditor wrote, adding that he also once flipped off his boss during an argument. “I threw that middle finger up in the air and marched off, not looking back. He screamed and cussed but I never looked back, it was glorious. I respect that fucking salute.”

Welp. Guess we all need someone to look up to.

Photo via Tony Toutouni/Instagram

Marisa Kabas

Marisa Kabas

Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.