Article Lead Image

Hallmark ad featuring a transgender son will make you weep uncontrollably

'I'm your mama bear and you're my cat always.'


Dylan Love


Posted on Apr 29, 2015   Updated on May 28, 2021, 11:06 pm CDT

Hallmark is gearing up for Mother’s Day with a new ad campaign that features people talking on camera about their mothers. The twist is that the interviewee’s mom is always in the next room, seeing and overhearing it all.

The latest of these ads features Alex, a transgender man, talking about his mom and the difference she made in his life by offering unconditional love and support when he was afraid he wouldn’t get it. 

It’s a tearjerker before his mom even enters the room. Just watch and weep, then go call your mom.

Screenshot via HallmarkCards/YouTube

Share this article
*First Published: Apr 29, 2015, 6:12 pm CDT