Hallmark ad featuring a transgender son will make you weep uncontrollably

‘I’m your mama bear and you’re my cat always.’

Hallmark is gearing up for Mother’s Day with a new ad campaign that features people talking on camera about their mothers. The twist is that the interviewee’s mom is always in the next room, seeing and overhearing it all.

The latest of these ads features Alex, a transgender man, talking about his mom and the difference she made in his life by offering unconditional love and support when he was afraid he wouldn’t get it. 

It’s a tearjerker before his mom even enters the room. Just watch and weep, then go call your mom.

Screenshot via HallmarkCards/YouTube

Dylan Love

Dylan Love

Dylan Love is an editorial consultant and journalist whose reporting interests include emergent technology, digital media, and Russian language and culture. He is a former staff writer for the Daily Dot, and his work has been published by Business Insider, International Business Times, Men's Journal, and the Next Web.