Hallmark ad featuring a transgender son will make you weep uncontrollably

'I'm your mama bear and you're my cat always.'

 

Dylan Love

IRL

Published Apr 29, 2015   Updated May 28, 2021, 11:06 pm CDT

Hallmark is gearing up for Mother’s Day with a new ad campaign that features people talking on camera about their mothers. The twist is that the interviewee’s mom is always in the next room, seeing and overhearing it all.

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The latest of these ads features Alex, a transgender man, talking about his mom and the difference she made in his life by offering unconditional love and support when he was afraid he wouldn’t get it. 

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It’s a tearjerker before his mom even enters the room. Just watch and weep, then go call your mom.

https://www.youtube.com/watch?v=iXWTmfeBJgY

Screenshot via HallmarkCards/YouTube

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*First Published: Apr 29, 2015, 6:12 pm CDT