Super Bowl Sunday is also ‘Janet Jackson Appreciation Day’ on Twitter

She's been wronged, and her fans won't stand for it.


Chris Tognotti


Published Feb 4, 2018   Updated May 22, 2021, 2:09 am CDT

For much of America, Sunday marks Super Bowl Sunday. But on Twitter, many people are celebrating the day in a very different way, dubbing it  “Janet Jackson Appreciation Day.”

The reason so many social media users are talking about and recognizing Jackson is pretty straightforward. In 2004, Jackson performed during the Super Bowl halftime show alongside Justin Timberlake, in what ended up being one of the most memorable snafus in the history of broadcast television. During the performance, Timberlake exposed Jackson’s breast to millions upon millions of viewers, in what came to be known as the infamous “wardrobe malfunction” moment.

Jackson’s music was basically blacklisted from Viacom entities like MTV and VH1 after the incident, even though it was Timberlake who pulled off a piece of her costume and briefly flashed her breast to the crowd and the viewing audience. His music, however, was not similarly taboo or forbidden by Viacom, which is one of many reasons Jackson’s fans and supporters are angry over her treatment to this day.

That’s the essential background to understand why so many people on Twitter are making today about Jackson, even though most of the celebratory tweets have nothing to do with the Super Bowl or with Timberlake. It’s a reminder of just how easily he seemed to brush off the entire situation vs. how heavy a price she paid.

It’s a way to highlight and condemn the sexism and double standards that unfolded following her 2004 performance, and it’s freshly relevant because Timberlake is actually getting to perform during the halftime show again this year. Apparently, he won’t be performing alongside a hologram of Prince, which means he’ll be avoiding at least one new halftime show-related controversy.

Share this article
*First Published: Feb 4, 2018, 3:06 pm CST