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Women are wearing red lipstick to support sexual assault survivors for #RedMyLips campaign

Close Up Of Lips

The hashtag was started by a rape victim who wanted to fight back.

Most women have donned a red lip before spending a night on the town. But a movement called Red My Lips has taken the red lip and turned it into a symbol of female empowerment in honor of Sexual Assault Awareness Month.

This month, women are encouraged to rock a red lip “to stand in solidarity with survivors and refuse to be invisible.” Some are sharing encouraging messages for sexual assault survivors along with photos of their bold lips. Others are simply using the #RedMyLips hashtag to show their support.

Day 2: “No” does NOT mean “convince me” #NOmeansNO #redmylips #redmylips2015 #stoprape #endrapeculture

A photo posted by Jeanine Hepburn (@mevroustoof) on

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(Sorry, this embed was not found.)

#redmylips

A photo posted by @sara135sara on

2nd day and it’s a damn good day to wear lipstick! #redmylips

A photo posted by Helena (@luzzis) on

Even men are getting involved.

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Red My Lips was started by Danielle Tansino in 2012. According to the organization’s website, Tansino was raped  in 2011 when she was 29 years old. She had a traumatic experience with the justice system, which culminated in her being told by a female district attorney that “jurors don’t like girls that drink.” So she decided to channel her anger into raising awareness about sexual violence and victim blaming.

The #redmylips hashtag already has more than 9000 entries on Instagram—and it’s only the second day of April. And according to the Red My Lips Instagram account, people in 99 countries have gotten involved with the cause.

This is the one month of the year when it’s okay to do duck face.

Image via anna.live.love.laugh/Flickr (CC 2.0)

Marisa Kabas

Marisa Kabas

Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.