The world’s bee populations have been struggling for years, with habitat loss and pesticides continuing to decimate their numbers. A recent report determined nearly one-fourth of North America’s species are on a fast-track to extinction. Now, an unlikely ally joins the preservation effort: Pornhub is premiering its “Beesexual” campaign on Tuesday, giving an entirely new meaning to the phrase “busy bee.”
Videos on the adult entertainment site’s newly launched Beesexual channel show safe-for-work footage of foraging bees, though you wouldn’t know it from the titles. Each follows Pornhub’s provocative naming conventions, such as “How to make a flower cum in 3 seconds” and “Mature natural gets plowed by worker bee.” Adult entertainment celebrities like Julia Ann and Daya Knight provide sexually explicit voiceovers that ensure you’ll never see pollination quite the same way again.
For every view the channel gets over the next month, Pornhub plans to donate to organizations promoting bee conservation, including Operation Honey Bee and The Center for Honeybee Research. The campaign’s landing page also boasts tips for how Pornhub’s viewers—horny or otherwise—can contribute to the initiative.
“With over 110 million daily visitors, we thought our users could come together to lend a helping hand and help conserve this precious species,” said Pornhub’s vice president, Corey Price, in a press release. “It’s our duty to ensure bees continue to fornicate and pollinate.”
Beesexual is the latest campaign for the site’s philanthropic division, Pornhub Cares. Previous efforts included asking viewers to “blow their load” to support a whale conservation fundraising campaign and launching a closed captioning category for its library of spank material.
Given that Pornhub’s viewers watch more than 200,000 videos every minute, according to the site’s 2018 year-end statistics, there’s impressive potential for charitable donations—provided viewers can tear themselves away from jerking off to Fortnite videos.
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