8 ways Playboy can win back millennials besides ditching nudity

The institution is dropping nudity to appeal to a younger crowd.

Feb 29, 2020, 5:55 pm*

IRL

Jaya Saxena 

Jaya Saxena

https://www.flickr.com/photos/mager/2116767643

Yesterday, Playboy magazine announced it will do away with nudity in their print edition. It’s the equivalent of Vogue saying they’re not really that into fashion anymore, or the Audubon Society saying “fuck birds.” The Playboy website already stopped publishing fully nude photos in August of last year in order to not be blocked on social media platforms. According to executives quoted by the New York Times, “the average age of [Playboy‘s] reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.”

https://twitter.com/andreagrimes/status/653947235500032000

To keep its appeal to the young man of today, Playboy is going through a lot more changes, such as hiring a “sex positive female” sex columnist, and expanding their liquor coverage. 

That’s a great start, Playboy! But if you really want to get the millennials viraling your #content, here are some other ideas.

  1. Create a list of the 100 cutest Playboy bunnies, but they’re actually bunnies.
  2. Instead of a beautiful woman, replace the centerfold with photos from a vape competition.
  3. Uber but for nudes.
  4. Make Kendra Wilkinson take LSD in Gaza because you’re totally edgy now.
  5. Only release Playboy on vinyl.
  6. Showcase women of a variety of sizes, races, and other identities on the regular (this would actually be cool!).
  7. Make every model pose on a hoverboard.
  8. Cease all operations besides Snapchat.

Good luck, guys!

Image via Flickr/mager (CC by SA 2.0)

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*First Published: Oct 13, 2015, 1:23 pm