8 ways Playboy can win back millennials besides ditching nudity

Playboy Logo on Glasses

https://www.flickr.com/photos/mager/2116767643

The institution is dropping nudity to appeal to a younger crowd.

Yesterday, Playboy magazine announced it will do away with nudity in their print edition. It’s the equivalent of Vogue saying they’re not really that into fashion anymore, or the Audubon Society saying “fuck birds.” The Playboy website already stopped publishing fully nude photos in August of last year in order to not be blocked on social media platforms. According to executives quoted by the New York Times, “the average age of [Playboy‘s] reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.”

To keep its appeal to the young man of today, Playboy is going through a lot more changes, such as hiring a “sex positive female” sex columnist, and expanding their liquor coverage. 

That’s a great start, Playboy! But if you really want to get the millennials viraling your #content, here are some other ideas.

  1. Create a list of the 100 cutest Playboy bunnies, but they’re actually bunnies.
  2. Instead of a beautiful woman, replace the centerfold with photos from a vape competition.
  3. Uber but for nudes.
  4. Make Kendra Wilkinson take LSD in Gaza because you’re totally edgy now.
  5. Only release Playboy on vinyl.
  6. Showcase women of a variety of sizes, races, and other identities on the regular (this would actually be cool!).
  7. Make every model pose on a hoverboard.
  8. Cease all operations besides Snapchat.

Good luck, guys!

Image via Flickr/mager (CC by SA 2.0)

Jaya Saxena

Jaya Saxena

Jaya Saxena is a lifestyle writer and editor whose work focuses primarily on women's issues and web culture. Her writing has appeared in GQ, ELLE, the Toast, the New Yorker, Tthe Hairpin, BuzzFeed, Racked, Eater, Catapult, and others. She is the co-author of 'Dad Magazine,' the author of 'The Book Of Lost Recipes,' and the co-author of 'Basic Witches.'