- Curvy Wife Guy drops music video for rap song ‘Chubby Sexy’ Friday 7:33 PM
- A ‘Black Mirror’ spinoff mini-series is coming to YouTube via Netflix Latin America Friday 5:56 PM
- Kanye West appears on David Letterman’s Netflix show to talk Trump, TMZ, and Drake Friday 3:27 PM
- QAnon believers link small-town arrest to deep state conspiracy without evidence Friday 1:58 PM
- Instagram photos showing prison conditions spark massive protest Friday 1:33 PM
- ‘Gay rat wedding’ headline sparks amazing new meme Friday 1:03 PM
- ‘I read a gossip piece’ meme mocks Moby’s Instagram post Friday 12:39 PM
- Rotten Tomatoes wants to see your ticket stub to leave a verified review Friday 11:46 AM
- ‘Sonic the Hedgehog’ movie delayed to 2020 to fix his look Friday 11:39 AM
- ‘Swamp Thing’ gets off to a promising start, but can it tell a convincing love story? Friday 11:34 AM
- ‘Falling on deaf ears’: ‘Queer Eye’ star sparks conversation about ableist idioms Friday 11:15 AM
- Parents are spending thousands on YouTube camps that teach kids how to be famous Friday 10:43 AM
- In season 2 of ‘She’s Gotta Have It,’ Spike Lee remains unapologetically himself Friday 10:36 AM
- Trump selling Pride shirts is a grotesque insult to the LGBTQ community Friday 10:27 AM
- Logan Paul is being mocked for pulling out of slapping competition Friday 9:57 AM
19 percent of female Internet users in a Pew Internet & American Life Project survey said they use Pinterest, while only 5 percent of men said they were on the site.
There’s no limit to who can use Pinterest or how, but a new study from the Pew Internet & American Life Project shows women still dominate the platform.
A survey of 1,000 American adults found that 19 percent of female Internet users are on Pinterest, compared to just 5 percent of adult men.
In total, 12 percent of Internet using adults said they use Pinterest. But since the Pew study was conducted in early August, when Pinterest exited beta mode and began open registration, the number may be higher now.
According to the Pew study, 12 percent of Internet using adults also use Instagram, though the gender difference was not dramatic.
According to Zoomsphere, a company that tracks Pinterest’s most popular users, only three of the top 20 most influential pinners are male (and five more are brands that appeal to women.)
Founded by two men, Pinterest was intended to be a site for “collections” with no specific gender demographic, President and CEO Ben Silbermann has said. The site has made conscious effort to make men feel equally welcome, for example, making both “Women’s Fashion,” and “Men’s Fashion” into searchable categories.
Photo via Megan Rooney/Pinterest
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.