Following in Cover Girl’s footsteps, Maybelline has just announced that its newest mascara spokesperson is a male beauty vlogger. Welcome Manny Gutierrez, the face of Big Shot mascara.
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Gutierrez has been vlogging since 2014 and writes on YouTube, “I believe makeup is GenderLESS and has no rules!” On Instagram, he announced his partnership with Maybelline by saying, “Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me!”
It’s pretty cool that mainstream makeup companies are showing they’re not just for white women. After all, men have always worn makeup.