The new face of Maybelline is a male beauty vlogger

BTW

Following in Cover Girl’s footsteps, Maybelline has just announced that its newest mascara spokesperson is a male beauty vlogger. Welcome Manny Gutierrez, the face of Big Shot mascara.

@mannymua733 was never as confident in his natural lashes as he was on set of the #bigshotmasacara campaign. If you watch his YouTube videos, you know that. He was SHOOK once he tried the mascara, amazed by his lashes and as a result – so confident on set. He really did boss up. 👊🏼

A photo posted by Maybelline New York (@maybelline) on



Gutierrez has been vlogging since 2014 and writes on YouTube, “I believe makeup is GenderLESS and has no rules!” On Instagram, he announced his partnership with Maybelline by saying, “Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me!” 

It’s pretty cool that mainstream makeup companies are showing they’re not just for white women. After all, men have always worn makeup.

Jaya Saxena

Jaya Saxena

Jaya Saxena is a lifestyle writer and editor whose work focuses primarily on women's issues and web culture. Her writing has appeared in GQ, ELLE, the Toast, the New Yorker, Tthe Hairpin, BuzzFeed, Racked, Eater, Catapult, and others. She is the co-author of 'Dad Magazine,' the author of 'The Book Of Lost Recipes,' and the co-author of 'Basic Witches.'