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Photo via Instagram/Maybelline

The new face of Maybelline is a male beauty vlogger

Maybe he's born with it...


Jaya Saxena


Posted on Jan 9, 2017   Updated on May 25, 2021, 5:55 am CDT

Following in Cover Girl’s footsteps, Maybelline has just announced that its newest mascara spokesperson is a male beauty vlogger. Welcome Manny Gutierrez, the face of Big Shot mascara.

Gutierrez has been vlogging since 2014 and writes on YouTube, “I believe makeup is GenderLESS and has no rules!” On Instagram, he announced his partnership with Maybelline by saying, “Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me!” 

It’s pretty cool that mainstream makeup companies are showing they’re not just for white women. After all, men have always worn makeup.

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*First Published: Jan 9, 2017, 5:21 pm CST