Photo via Instagram/Maybelline

The new face of Maybelline is a male beauty vlogger

Maybe he's born with it...

 

Jaya Saxena

IRL

Published Jan 9, 2017   Updated May 25, 2021, 5:55 am CDT

Following in Cover Girl’s footsteps, Maybelline has just announced that its newest mascara spokesperson is a male beauty vlogger. Welcome Manny Gutierrez, the face of Big Shot mascara.

https://www.instagram.com/p/BO0y69GF4hA/


Gutierrez has been vlogging since 2014 and writes on YouTube, “I believe makeup is GenderLESS and has no rules!” On Instagram, he announced his partnership with Maybelline by saying, “Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me!” 

It’s pretty cool that mainstream makeup companies are showing they’re not just for white women. After all, men have always worn makeup.

Share this article
*First Published: Jan 9, 2017, 5:21 pm CST