When Marc Jacobs found the word “ART” spray painted across one of its SoHo stores last week, the fashion store recognized a unique branding opportunity.
“Available now for $689. Signed by the artist, $680.”
From the looks of Marc Jacobs’s online store, the shirt is not for sale—at least not there.
The whole ordeal even Manhattan-based designer Wil Fry to make and sell his own shirt, featuring a photo of Jacobs’s shirt.
“I haven’t really thought too much into ‘the whole dust-up’,” Fry told the Daily Dot on Tuesday.
“It is what it is, I guess, an action and a reaction. I have currently sold 0 t-shirts, as I am still waiting on delivery of the first batch (tomorrow).”
Illustration by Wil Fry