Why a lingerie company picked a gender fluid drag queen to model its new collection

Photo via Violet Chachki/Instagram

Come through, woke modeling campaigns!

When a lingerie company announced a gender fluid model would be the face of its new campaign, the haters rolled in with disapproval. But the company quickly shut down criticism.

London-based company Playful Promises announced Nov. 15 that Violet Chachki—a gender fluid model, burlesque performer, and the season 7 winner of RuPaul’s Drag Race—would model its Bettie Page collection.


While plenty of the comments were supportive, some criticized the choice of the model and even misgendered Chachki.

But Playful Promises was quick to defend its choice and drop some woke knowledge on the masses.

“Violet is gender fluid. We did not choose ‘a man’,” the company clarified in a tweet.

It went on to address gender issues in the pinup community.

The company also explained why choosing Chachki, a drag queen, as the face of a lingerie campaign totally aligns with the femininity of drag.

And finally, it’s a big F-you to the traditional “male gaze.”

Can I get an amen?

Kris Seavers

Kris Seavers

Kris Seavers is the Evening Editor for the Daily Dot, where she covers breaking news, politics, and LGBTQ issues. Her work has appeared in Central Texas publications, including Austin Monthly and San Antonio Magazine, and on NPR.