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Lena Dunham and Jemima Kirke pose in unretouched photos for lingerie ad

Lena Dunham and Jemima Kirk

Photo via Lonely (Fair Use) Remix by Jason Reed

These ‘Girls’ look great.

Lena Dunham and Jemima Kirke have shown plenty of skin on HBO’s Girls. But now the stars and IRL friends are lending their bodies to a campaign that aims to help women feel more comfortable in their skin.

Lonely, a New Zealand-based lingerie company, shared images of the duo wearing their intimates on Thursday.

An outtake of our Lonely Girls, Lena & Jemima 💕 Shot by @zaraeloise for #lonelygirlsproject

A photo posted by Lonely Lingerie (@lonelylingerie) on


In a brand statement, Lonely explained its mission: “Lonely aspires to showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media.”

They added, “Instead of being objectified, the women who participate in these campaigns—in this case, Lena and Jemima—are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated. The brand also never retouches a single image.”

Bust has critiqued Lonely for not yet offering plus sizes, but we’re hoping they’ll fix that soon. In the meantime, looking good, girls!

Lena & Jemima for Lonely Girls ♡ Shot by @zaraeloise in NYC for #lonelygirlsproject

A photo posted by Lonely Lingerie (@lonelylingerie) on

H/T Bust

Nayomi Reghay

Nayomi Reghay

Nayomi Reghay is a frequent contributor to the Daily Dot, covering body positivity, feminism, sex, relationships, and gender. She is also the author of the advice column “Swipe This!” A former New York Teaching Fellow, her writing has been featured in Reductress, Rolling Stone, Mic, Someecards, and more.