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Corporate account commits a major faux pas on Twitter by calling the Irish British.
The employee who runs a Starbucks Twitter account inadvertently insulted a nation with a tweet that indicated that the Republic of Ireland belongs to the United Kingdom.
“Happy hour is on! Show us what makes you proud to be British for a chance to win,” the account @StarbucksIE tweeted Tuesday.
Ireland formally separated from the United Kingdom in 1921, after a brutally fought war of independence that killed scores of people, including hundreds of civilians.
@StarbucksIE posted an apology a few hours later. “We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We’re sorry.”
Though accounts for @StarbucksIE and @StarbucksUK write in their bios that they’re each based in Ireland and London, respectively, their content is nearly identical. They often post the exact same promotional tweet within minutes of each other.
But that didn’t stem the tide of angry Irish backlash.
Image via @StarbucksIE
A former senior politics reporter for the Daily Dot, Kevin Collier focuses on privacy, cybersecurity, and issues of importance to the open internet. Since leaving the Daily Dot in March 2016, he has served as a reporter for Vocativ and a cybersecurity correspondent for BuzzFeed.