With 6.3 million views and counting, it seems people can get enough of model-chef-restauranteur Franco Noriega who cooks in his underwear. OK, I’m being modest here. He’s not really cooking, in that he’s just throwing a bunch of fruit into a blender, and he’s not really in his underwear per se, as much as he is showing us how close his genitalia can get to the food without grossing us out.
I may be in the minority since many women are literally commenting “You’re turning me on,” but, like, making a healthy dessert doesn’t need to be sexualized? Nor does a close-up of a man’s bulge make me hungry for chia seeds, or thirsty for his package.
Because while I get that this Spanish-speaking man is very attractive and his abs are supposed to be the real star of the show, all his bulge reminds me of is how much men impose their bodies and sexual organs on women in the everyday. But hey, I’m just a tired, easily bored feminist and this guy knows more about building a fan base than I do, so who am I to judge?
What we can probably all agree on, though, is that the nearly naked Noriega isn’t in any danger of hurting himself while in the kitchen. Aside from his popular chia pudding Facebook tutorial, the only other cooking video he’s put out is on his new “Franco Cooks” YouTube channel, and it too doesn’t include the application of fire. Again, he keeps all the action confined to a blender—and those loose boxer briefs.