As if Portlandia didn’t skewer the Pacific Northwest enough, now there’s a Barbie for that.
Socality Barbie is effortlessly cool, a hipster to the highest degree…and a hilarious parody of the real hipsters plaguing Instagram. With her dark-framed glasses and knit beanie, Socality Barbie is relatable to all of us who’ve spent hours choosing the perfect filter to capture the beauty of the nature. (“Socality” refers to a crunchy, Earth-loving branch of Christianity who uses social media to spread the Gospel—although Socality Barbie rarely makes references to religion.)
“The project turned out to be so much more than I ever thought it would and that is something to be proud of,” Cisneros told BuzzFeed. “I think it’s important to know when to call it quits.”
“My view on social media hasn’t really changed much, but it was cool to see how many people were on the same page as [Socality Barbie],” she also told them. “More and more people are speaking out about how ridiculous social media has become.”
Cisneros’ announcement comes on the heels of another high profile social media star announcing her departure from the standard platforms. Essena O’Neill, an 18-year-old model and social media personality, released an emotional confession last week about how “social media is not real life.”
O’Neill’s announcement, which has attracted widespread criticism, and the timing of Socality Barbie’s departure was purely coincidental.