The Pacific Northwest is now being mocked by a Barbie doll

As if Portlandia didn’t skewer the Pacific Northwest enough, now there’s a Barbie for that.

Socality Barbie is effortlessly cool, a hipster to the highest degree…and a hilarious parody of the real hipsters plaguing Instagram. With her dark-framed glasses and knit beanie, Socality Barbie is relatable to all of us who’ve spent hours choosing the perfect filter to capture the beauty of the nature. (“Socality” refers to a crunchy, Earth-loving branch of Christianity who uses social media to spread the Gospel—although Socality Barbie rarely makes references to religion.) 

Unsurprisingly, the genius woman behind the account—a wedding photographer who chose to remain anonymous—is from Portland, Oregon, which is arguably the hipster capital of America. According to Wired, she created the account three months ago as a way to poke fun at the plethora of Instagrams making misguided attempts at authenticity.

“People were all taking the same pictures in the same places and using the same captions,” she told Wired. “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?’”

And make a point she does: The angles, the filters, the latte art—it all rings true to us millennials who have at least one friend with an eerily similar Insta. This relatability is the reason for Socality Barbie’s success, the creator says, with almost 10,000 followers so far.

Despite the undeniable beauty of the locales for many Portland-based hipsters’ favorite Instagram shots, Socality Barbie’s creator says “it’s so overdone that it’s becoming boring,” adding that “nobody actually lives like this.”

It’s a feeling we all know well: Seeing one person’s over-the-top, beautiful Instagram feed, and thinking “How on earth is your life so perfect?” Socality Barbie just might be the heroine that we need.

Update 4:20pm CT, Nov. 5:

Darby Cisneros, the previously anonymous woman behind Socality Barbie, announced on Instagram Wednesday that she would no longer be posting photos, and would soon shut down the account entirely.

“The project turned out to be so much more than I ever thought it would and that is something to be proud of,” Cisneros told BuzzFeed. “I think it’s important to know when to call it quits.”

“My view on social media hasn’t really changed much, but it was cool to see how many people were on the same page as [Socality Barbie],” she also told them. “More and more people are speaking out about how ridiculous social media has become.”

Cisneros’ announcement comes on the heels of another high profile social media star announcing her departure from the standard platforms. Essena O’Neill, an 18-year-old model and social media personality, released an emotional confession last week about how “social media is not real life.” 

O’Neill’s announcement, which has attracted widespread criticism, and the timing of Socality Barbie’s departure was purely coincidental. 

H/T Wired | Photo via

Laken Howard

Laken Howard

Laken Howard writes about sex and dating. Based in Brooklyn, she's contributed to Bustle and Business Insider.