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Supporters of the Gay & Lesbian Alliance Against Defamation (GLAAD) are showing their support online in a shade of purple.
According to GLAAD, millions have changed their Twitter, Facebook, Google+ and Tumblr profile photos into purple-tinted beacons of support. Joining the crowd takes only seconds; the site provides six one-touch programs that update your profiles for you.
Spirit Day, the organization’s awareness campaign against LGBT bullying, is a global trending topic.
This isn’t to say that every participant is doing the bare minimum. Many tweeted about wearing purple offline or pledged to do so on Facebook. Though we found no tweets about it, perhaps a few even have volunteered their time. Of course, some criticized this method of raising awareness.
Even still, GLAAD has clearly tapped into our culture’s on-the-go mentality. Using social media tools, the organization’s blurred the barrier between busy supporters and public service — in a shade of purple.
Photo by JunkByJo
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.