- Trump accuses Jewish Democrats of having ‘great disloyalty’ or a ‘lack of knowledge’ Tuesday 8:02 PM
- 1 million ‘anonymous’ users of popular porn site exposed in breach Tuesday 6:56 PM
- Khloé Kardashian angers followers with a calorie-counting joke about True Tuesday 6:14 PM
- Spider-Man may no longer be part of the Marvel Cinematic Universe Tuesday 5:28 PM
- Robert De Niro’s company is suing ex-employee for binge-watching Netflix at work Tuesday 4:41 PM
- Intentionally misgendering a character could get you banned from Borderlands 3 Tuesday 4:06 PM
- Facebook pulls Trump re-election ad for targeting ‘strong women’ Tuesday 4:03 PM
- Kamala Harris says she will restore net neutrality if elected Tuesday 3:16 PM
- All 8 of the ‘Rocky’ movies, ranked Tuesday 2:50 PM
- Everything you need to know about the Facebook conservative bias report Tuesday 2:35 PM
- Study links emoji use to more sex Tuesday 2:10 PM
- The chicken sandwich war is in full throttle on Twitter Tuesday 1:47 PM
- Netflix’s ‘Sextuplets’ proves Marlon Wayans is no Eddie Murphy—or even Mike Myers Tuesday 1:31 PM
- Facebook is finally rolling out its clear history tool Tuesday 1:13 PM
- ‘Theater etiquette’ tweets surge after YouTuber cast in ‘Waitress’ Tuesday 12:55 PM
It’s the Thursday before your friend’s housewarming in Brooklyn and you totally forgot to get her a pair of crocheted potholders. Don’t panic! There could be a solution: Etsy ASAP.
A new pilot program from the online handmade goods marketplace is being tested in the New York City area just in time for the holidays offering same-day delivery from select sellers. This convenience will come at a price, though: In order to take advantage of Etsy ASAP, you have to be willing to shell out an extra $20. Hey, all’s fair in love and needlepoint.
Senior Product Manager Calia Talmor announced Etsy’s new offering on the site’s blog on Tuesday. “In partnership with on-demand logistics company, Postmates, we’re making it possible for buyers to discover, buy, and receive unique items direct from a local seller, all within the same or next day for a flat fee of $20,” she wrote.
There are approximately 5,000 products available on ASAP, which Techcrunch points out is a small fraction of Etsy’s 32 million products. But for the last-minute shopper with a love of handmade goods, it could be a welcome alternative to buying at a chain store (or any brick-and-mortar store, really).
Once an Etsy shopper selects the ASAP option, she can choose a three-hour window to have the items delivered, according to the announcement. As with other Postmates services, such as food deliveries, shoppers are able to digitally track the progress of their order .
Etsy ASAP part of the company’s push to encourage users to “buy local.” It works in tandem with their other pilot program, Etsy Local, which helps connect customers with sellers in their area (particularly important when there’s a chance your “handmade” item may actually be made in China.)
After announcing its IPO earlier this year, Etsy continues to dominate the handmade good market as a place where artists and craftspeople can make a lucrative living (even witches have found a home there). And as Etsy ASAP shows, people will do pretty much anything to get their hands on some good, old fashioned crafts.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.