young woman in sweater (l) domino's pizza "survivor" driver edition - delivery drivers have a chance to win $10,000

@denyciadawn/TikTok

‘Pay your employees living wages’: TikToker calls out Domino’s for ‘Survivor’ challenge encouraging drivers to work 60 days straight

'So insulting to the working class.'

 

Tricia Crimmins

IRL

Posted on Feb 1, 2022   Updated on Feb 7, 2022, 10:39 am CST

In a TikTok posted on Jan. 26, Denycia (@denyciadawn) calls out a Domino’s employee promotion, deemed “Survivor: Driver Edition,” that enters its workers into a raffle-like arrangement to win $10,000 if they work 60 days straight, without any tardiness, at multiple locations.

Featured Video Hide

“If there are numerous people that participated and made it to the end, they divvy that $10,000 up evenly amongst all of the employees,” the TikToker explained. “And then start another round.”

Advertisement Hide

Denycia said the event is “so insulting to the working class” and tells viewers to “boycott Domino’s.” She also clarified that Survivor: Driver Edition is happening at locations in Indiana and Kentucky.

“Here’s a thought, maybe pay your employees living wages,” she wrote in the video’s caption.

@denyciadawn here’s a thought, maybe pay your employees living wages 🙃 @dominos #dominos #dominospizza #boycottdominos #boycott #workingclass #corporategreed ♬ original sound – Denycia
Advertisement Hide

In a follow up TikTok, Denycia says that “at least 19 different locations across at least 14 different cities” are participating in Survivor: Driver Edition, and that she found information on the franchises’ Facebook pages (of which she shows screenshots).

The TikToker clarified more information on the contest in other follow up TikToks.

“People that are a part of this competition have a minimum 60 days, minimum two months, and the contest concludes at 90 days,” she said.

Advertisement Hide

In an update, Denycia says that all the advertisements on Facebook for the contest except one have been taken down. It appears that she is correct.

“I don’t know if the competition is still happening, I don’t know if the franchise decided to cancel amidst backlash, I don’t know if Domino’s reached out to the franchise and called kabash on it,” the TikToker said. “I’m unsure of what happened, but something happened.”

Many commenters on Denycia’s initial TikTok, which got over 218,000 views, agreed with the TikToker on the ethics of the contest.

“This is a horror show,” wrote @world.shaker.

Advertisement Hide

“Done, not ordering dominos again,” commented @prestigeworldweyed.

“Yiiiikes. Late stage capitalism at its finest,” wrote @crystalheartconnections.

Others pointed out that drivers are only required to work a minimum of three hours a day.

“And it’s not mandatory, kinda strange to get offended by it,” commented @gizmomogli.

Advertisement Hide

“They [don’t] have to participate so I [don’t] think there is anything wrong with this,” wrote @misymay14779. “Definitely when they only need to work [3 hours] a day.”

The Daily Dot has reached out to Domino’s via email, and Denycia through Instagram direct message.


Today’s top stories

‘The woman I just served at the end of my 10-hour shift just sucked the living life out of me’: Restaurant Karen calls server ‘rude’ for telling her closing time
‘What exactly are we tipping for?’: Dutch Bros drive-thru worker films ‘customer’ who didn’t tip them, sparking debate
‘My manager caught me’: Remote worker says they got reprimanded for using ‘mouse jiggler’ app, sparking debate
Sign up to receive the Daily Dot’s Internet Insider newsletter for urgent news from the frontline of online.
Share this article
*First Published: Feb 1, 2022, 5:55 pm CST