We are all guilty of documenting our lives, perhaps a tad bit more than necessary—like, we’re aware the world doesn’t need to see our breakfast every morning, but sometimes the ‘gram is too sweet to resist. Luckily, we now have a chance to actually use those photos for good with the Delete to Feed campaign, an ingenious partnership between Land O’Lakes and nonprofit organization Feed America. So get your phones out and take notes.
According to AdWeek, Land O’Lakes is going to donate 11 meals to those in need for every food photo you delete from your Instagram feed. All you will have to do is go to the Delete to Feed website and link your Instagram account so that they can check how many photos have been deleted. This way, you can clean up your feed and help those who need it. This is a very creative way to use social media to affect real-world change, and I for one will be doing this as soon as possible.
People have the chance to participate in the initiative until Oct. 18 or until the movement reaches their intended goal of donating 2.75 million meals. That’s such a huge donation, but it is just the tip of the iceberg. According to DoSomething.org, one in every six people in America face food insecurity. With initiatives such as the Delete to Feed campaign, we might be on our way to making a small dent in the problem.
If you are looking to participate and get more involved in other initiatives, you can donate to FeedTheChildren.org, where every dollar donated during September’s Defeat Hunger Month will multiply its impact five times, or donate to FeedingAmerica.org, where every dollar provides 11 meals to people in need.
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This story originally appeared on Bustle and has been republished with permission.