A new social media campaign wants to “C U in the NT,” and yes, you read that right.
The Facebook initiative aims to encourage tourism to Australia’s Northern Territory, which has seen a drop in visitors since 2000, through shock and awe. The group’s name might raise some eyebrows, but the landscape photos will drop jaws.
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NT Official, the organization behind the campaign, is not affiliated with any governing bodies, and its creators have yet to come forward publicly. “This campaign was born out of love for the Northern Territory and its people,” a spokesperson told ABC.
Austin Powell is the former managing editor of the Daily Dot. His work focuses on the intersection of entertainment and technology. He previously served as a music columnist for the Austin Chronicle and is the co-author of The Austin Chronicle Music Anthology.