Cleanly is a laundry-service app that’s been operating for over a year. But this week, Cleanly claimed it would change the way laundry-service apps do business. In the crowded space of laundry apps, can Cleanly really revolutionize how you clean your clothes?
Cleanly CEO Tom Harari told the Daily Dot the app began out of a personal frustration with doing laundry in New York. “Almost 80 percent of apartments in New York don’t have washers and dryers,” Harari said. “Which makes doing laundry extremely difficult.”
It’s not a new problem. Jordan Metzner and Juan Dulanto identified the same issue when they came up with the idea for their app, Washio. And it’s the same problem Ari Levy discovered in 2005, when he came up with Laundry Locker. And then there are Sudzee, Bizzie, Flycleaners, Dryv, Rinse, Brinkmat, and of course TaskRabbit, all offering laundry service. Another competitor, Prim, closed down in 2014.