This Target employee’s speech will get you pumped for Black Friday

The greatest Black Friday pep talk of all time

Screengrab via Chole Sier

BTW

It’s Black Friday, which means that department stores across the country currently resemble Game of Thrones Battle of the Bastards. It takes a hero to prepare you for such an encounter. 

In 2014, Scott Simms delivered the greatest pre-Black Friday speech ever to Target employees in Westminster, Maryland. It’s worth revisiting if you need the extra courage to actually leave your house to shop today. 

“They come here with bargains in their heads, and fire in their eyes!” Simms charges in the video. “We’re more than just a store: This is a team! This is a family! This is Target!”

Godspeed. 

Austin Powell

Austin Powell

Austin Powell is the managing editor of the Daily Dot. His work focuses on the intersection of entertainment and technology. He previously served as a music columnist for the Austin Chronicle and is the co-author of The Austin Chronicle Music Anthology.