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This Target employee’s speech will get you pumped for Black Friday

If this doesn't get you fired up to shop, nothing will.


Austin Powell


Posted on Nov 25, 2016   Updated on May 25, 2021, 12:39 pm CDT

It’s Black Friday, which means that department stores across the country currently resemble Game of Thrones Battle of the Bastards. It takes a hero to prepare you for such an encounter. 

In 2014, Scott Simms delivered the greatest pre-Black Friday speech ever to Target employees in Westminster, Maryland. It’s worth revisiting if you need the extra courage to actually leave your house to shop today. 

“They come here with bargains in their heads, and fire in their eyes!” Simms charges in the video. “We’re more than just a store: This is a team! This is a family! This is Target!”


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*First Published: Nov 25, 2016, 12:16 pm CST