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Jacob Lund/Shutterstock (Licensed)
The image evokes the Women’s March—without the Women’s March message.
BY KATE SOSIN
If the image is any indication, the fight to roll back protections for trans protections in Massachusetts is being led by a group of rad young feminists. That, however, appears to just be optics.
Keep MA Safe, the campaign pushing the ballot measure to repeal anti-discrimination protections for trans people in Massachusetts, repurposed a women’s equality stock photo for their anti-trans message.
In November, Bay State voters will decide if they want to repeal a two-year-old public accommodations law, which protects a person’s right to use a public bathroom that best aligns with their gender identity. It is the first statewide referendum on trans rights in the U.S.
The homepage for the campaign to repeal those protections features a protest photo that comes from a slate of women’s empowerment stock photos on Getty and Shutterstock. It depicts a young protester, flanked by women of color, holding up a sign that reads “WOMEN.”
Shutterstock describes the images as a “Group of female [sic] protesting for equality and women empowerment.” Tags for the image include “equality, inclusively, rights, assault, discrimination.”
The images recall the 2017 Women’s March, a rebuke of the inauguration of President Donald Trump, which was specifically feminist and queer-inclusive.
In a statement to INTO regarding the photo, the Women’s March national organization said there is no room for transphobia in the movement for social change.
“We value and fight for ALL women or we value and fight for none,” said the organization. “Trans women are women and we will keep saying that until it no longer needs to be said.”
Getty did not confirm if it licensed the photo or if it was licensed through Shutterstock. However, according to Getty’s terms, the photo was edited legally because it contains a disclaimer at the bottom.
The photo was originally produced by Jacob Lund Photography, a Denmark-based company. The company did not respond to a request to comment on the photo.
Keep MA Safe likewise did not respond to a request to comment.
Kasey Suffredini, who co-chairs the Yes on 3 campaign to uphold trans protections, accused Keep MA Safe of trying to advance discrimination through manufactured images and videos featuring actors.
“Yes on 3 has enthusiastic endorsements from more than 50 sexual assault prevention groups, women’s organizations, and domestic violence prevention agencies who believe that dignity and respect is good for everyone,” Suffredini said in an email. “These women— which include mothers, survivors, and experts — believe so strongly in the Yes on 3 mission that they have appeared in our ads and spoken at press conferences in support of treating everyone fairly.”
Keep MA Safe has peddled a series of ads that suggest gender identity protections shield bathroom predators.