People are using social media to raise awareness about the Amazon fires 

Fires have been ravaging the Amazon rainforest for three weeks and at a record rate, according to the National Institute for Space Research (INPE), which has been tracking Brazil’s fires since 2013. Many on social media are wondering why they are just now learning about it.

The Amazon produces 20% of the Earth’s oxygen and has been instrumental in slowing down global warming, according to CNN. Therefore, scientists are reportedly worried that the fires could accelerate global warming, hindering the fight against climate change.

“The amazon has been burning for 3 weeks. we are only now just finding out about it. billionaires aren’t doing anything. no one is doing anything. FUCK THIS WORLD FUCK THE POLITICIANS FUCK THE BILLIONAIRES, WE NEED TO SAVE OUR PLANET BEFORE WE RUN OUT OF TIME #AmazonRainforest,” Twitter user @IchbinGhani wrote.

https://twitter.com/paocrastinate/status/1164189632663191552

After the city of São Paulo in Brazil–which is not, by any means, close to the Amazon–was engulfed in darkness due to smoke from the fires, residents began posting photos on Tumblr to raise awareness.

“So today the sky turned black at like 3 p.m. partly because of the smoke coming from the Amazon rainforest deforestation. This is what it looked like,” one Tumblr user posted, along with a photo, showing the city with dark clouds looming over it.

https://goingghastly.tumblr.com/post/187131113567/so-today-the-sky-turned-black-at-like-3-pm

https://punksudaca.tumblr.com/post/187146382971/bro-its-like-4pm-in-s%C3%A3o-paulo-right-now-and-all

https://punksudaca.tumblr.com/post/187137936591/why-is-no-one-talking-about-what-happened-in-s%C3%A3o

“Meanwhile our jackass president says the deforestation index done from freaking SPACE is lying about how much forest is gone,” they added.

Brazil’s far-right President Jair Bolsonaro has since accused environmental non-governmental organizations (NGOs) of setting the fires in order to “to bring problems to Brazil.” Bolsonaro’s environmental policies have long been controversial, and many are refuting his claim, instead accusing him of not doing enough to protect the precious world resource that is the Amazon.

“The government is hiding and lying about scientific data, saying that environmentalists and NGOs are communists trying to destroy the nation. They are brainwashing people to think that sustainability is terrible for the economy,” one Tumblr user wrote. “Please don’t let this go unseen. Search for yourself, talk to people about it, make noise, be angry and be scared. Let the world know about it and demand action. This is not about Brazil, is about the planet.”

https://dierosenrot.tumblr.com/post/187156094424/i-barely-have-followers-here-but-here-we-go-the

https://don-cosciotte.tumblr.com/post/187152673291/so-our-lung-is-on-fire-it-is-already

https://mess-inside-and-out.tumblr.com/post/187152206112/the-fires-happening-in-the-amazon-rainforest-are

https://certifiedfaerie.tumblr.com/post/187154295845/anyway-everything-this-government-does-is-fucking

https://maregoldz.tumblr.com/post/187133549485/today-the-sky-went-black-in-the-middle-of-the

While Amazon fires do happen in the dry season, this year’s surge in fires is atypical. Some reports allege that farmers are setting fires to clear land for cattle ranching.

Many are comparing the public response and news coverage–or lack thereof–to that of the Notre Dame cathedral fire in Paris, France, which happened on April 15 and received an outpouring of support.

“Very interesting how billionaires and millionaires where the first ones to give money to a church in france but my country (which is the home of the biggest rain forest in the world and should be concerning everyone) is burning to the ground and i don’t see a penny or even a statement about it,” one Twitter user wrote.

https://leusinia.tumblr.com/post/187150315561/the-world-cried-for-a-church-but-is-giving-zero

https://punksudaca.tumblr.com/post/187159963331/very-interesting-how-billionaires-and-millionaires

The efforts to raise awareness through social media seems to be working because #AmazonRainforest is trending on Twitter, and there has been a recent surge in media coverage.

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Siobhan Ball

Siobhan Ball

Siobhan Ball is a historian, archivist, and journalist. She also writes for Autostraddle and bi.org