Every tweet has a story, and VH1 is putting a tested and true formula to work on decoding the moments that go into a celebrity’s 140 characters.
Behind The Tweet, VH1’s new YouTube series, takes on the elements of the iconic ’90s TV program, Behind The Music. However, instead of exploring the depths of a musician’s entire career, it delves into a single tweet.
https://www.youtube.com/watch?v=9v0MTIiLLAI
The first batch features a story about Obama from Comedy Central funnymen Key and Peele, Jack Antonoff of fun. explaining a nacho-related prank, and Brooklyn Decker discussing her pee.
https://www.youtube.com/watch?v=wd2CS1CZKp8
Each video features the artist in question, a dramatic voice-over, and even VH1’s famous comedian talking heads commenting on the cultural impact of the tweet.
https://www.youtube.com/watch?v=nATqpA1zmOw
A second batch of the series is still to come.
Illustration by Jason Reed