Well, this is one way to get people to listen to your single.
90210 actress and aspiring singer Jessica Lowndes found a pretty ingenious way to promote her new song, “Deja Vu”: She faked a relationship with SNL alum Jon Lovitz on her Instagram account for a week.
Many of the posts were vague in nature, implying only that Lowndes, 27, had begun dating an older man.
https://www.instagram.com/p/BDWM5u7nwlk/
Lovitz joined the prank from his own account, posting a selfie with Lowndes on Easter and calling her his “bunny.”
Easter with my bunny, @jessicalowndes !!!♥️♥️♥️ pic.twitter.com/P0BPf96QS9
— Jon Lovitz (@realjonlovitz) March 28, 2016
Given that more than 30 years separated the two apparent lovers, their photos together got the media worked up into a lather. Not everyone was fooled, though. Chrissy Teigen, for one, voiced her skepticism about the supposed relationship.
https://twitter.com/chrissyteigen/status/714472710533808128
Teigen’s timing was perfect, because Lowndes’s new music video dropped mere hours later.
You’ve got to hand it to Lowndes: We’ll definitely remember her song now—or at least, the fact that it existed.
H/T Vulture | Screengrab via Jessica Lowndes/Instagram