Get a Fitbit for up to 25% off with Amazon’s deal of the day

The sale includes nearly all models of the beloved fitness tracker.


Marisa Losciale

Dot Recs

Posted on Jan 8, 2018   Updated on May 22, 2021, 5:39 am CDT

If your New Year’s resolution is to become more active, Amazon heard your pleas for help. Today only, you can grab your choice of Fitbit for up to 25% off.

The one-day sale is valid on nearly all models of the beloved fitness tracker (including the latest release, the Ionic). So if you’re looking for a Fitbit that’s more simplistic than a full-blown smartwatch but more intelligent than a traditional pedometer, this sale has you covered. You can choose from the Alta, Alta HR, Blaze, Charge 2 and the Ionic series.

As one would imagine, each Fitbit model is slightly different from the others. So if you’re looking for a more basic model – something to track steps, calories burned, etc. – the Alta HR is your best bet. But if you want something waterproof that also functions as a personal trainer, the Ionic is what you need. And if you’re not looking for a fitness tracker at either end of the spectrum but rather something in between, the Charge 2 has you covered. Still not sure what model would fit your lifestyle the best? No worries! The Fitbit site offers a tracker comparison. You can compare the devices and tailor your selection to your needs.

Usually $129.95+, thanks to this darling Deal of the Day, prices begin at just $99.95+. So now you can track your workouts, sleep cycles and all other factors that ensue a healthier lifestyle with your wristwatch. Who knew sticking to your New Year’s resolution was a easy as a flick of the wrist?

Shop the full sale here


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*First Published: Jan 8, 2018, 9:29 am CST