These days, you don’t need a physical storefront in order to be a successful small business owner. You can be a huge hit online without even opening up a brick and mortar. Just look at major brands like Warby Parker. Sure, they recently opened up a limited series of showrooms, but that was only after they cultivated a major digital presence and became a huge hit on the web.
If you fancy you’ve got an entrepreneurial streak, here’s a couple key factors to starting your own digital venture successfully:
1) Find your niche.
What’s your business strategy? What product or service do you sell, and how does it differentiate you from the rest of the pack?
It might sound a little obvious, but having a clear-cut mission statement and knowing your market are absolutely key to establishing a solid foundation for your business. Finding out who your audience is and researching their needs will help you develop the product or service that sticks – not the other way around.
2) Develop content that boosts sales and visibility.
Next, there’s the challenge of creating content that speaks to your audience. There’s SEO-driven web content, which boosts visibility. Well-written, SEO-rich articles will help drive engagement and sales. That’s just the bare minimum of what strategic content can do, but there’s a whole host of channels – social, forums, blogs, etc. – that you can use to gain traction in your market.
3) Design and build your website.
Get a little business know-how, look at competitors and see what the buzz is around your product or service of choice. Then, start thinking about website design and build. Your website is a tool you use to attract customers, and it’s also the conduit of your strategic content. It’s where the majority of your SEO-loaded content will be, from product pages to your blog, as well as a hub to access all your social channels. Be smart about how you build it – it’ll be the foundation for your success.
4) Establish your reputation.
Make some noise and make a name for yourself in your field of interest. Write articles for other websites and publications, do research, and be seen in the digital spaces (whether it’s YouTube or LinkedIn). That will eventually drive the attention back home to your own website.
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