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Say goodbye to YouTube’s 30-second ads

YouTube finally accepts that long commercials don't make sense on the internet.

Feb 21, 2017, 12:13 pm



Phillip Tracy

YouTube is doing away with the unskippable 30-second ads that occasionally play before videos, so people can finally enjoy the internet again.

But we’ll have to wait at least another 10 months before those ads disappear.

“We’re committed to providing a better ads experience for users online,” a Google spokesperson told CNET. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018.”

The video-sharing platform will retain the shorter ads that allow you to skip to your video after a bearable five seconds.

As CNET points out, a study done by Accenture last year shows more than 80 percent of survey participants said online video watching was too frequently interrupted by ads.

Google already gives you an out with YouTube Red, a paid subscription service that offers ad-free video streaming, among other benefits.

If you can’t wait another year, that service costs $10 a month. Everyone else can start crossing the days off their calendars. 


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*First Published: Feb 21, 2017, 12:13 pm