What happens to a smartphone brand when their service is down for three days across much of the globe?
We’re about to find out.
Research In Motion’s BlackBerry is currently experiencing technical difficulties of epic proportions.
BlackBerry service interruptions began on Monday and only affected customers in Europe, Africa and the Middle East. On Tuesday, rather than seeing service restored, the outage spread to India and South America.
Early Wednesday, service outages hit Canada, the United States and Central America.
RIM, a Canadian smartphone maker and service operator, explained the problem on their company’s Facebook page as being related to “a core switch failure within RIM’s infrastructure. Although the system is designed to failover to a back-up switch, the failover did not function as previously tested. “
BlackBerry users took to social media to scream themselves blue (or black), and, of course, to crack a few jokes. According to Topsy.com, the phrases “BlackBerry outage” and “BlackBerry outages” were tweeted more than 6,000 times in the last 24 hours.