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Screengrab via Jason Del Rey/Twitter

Here’s how much Amazon lowered Whole Foods prices

Expect more discounts in the coming weeks.


Phillip Tracy


Posted on Aug 28, 2017   Updated on May 22, 2021, 7:08 pm CDT

Say goodbye to Whole Paycheck.

True to its word, Amazon stormed its new Whole Foods stores Monday and slashed prices on several popular grocery items.

Customers are seeing price cuts as high as 43 percent on certain items. Bloomberg made a run to a Manhattan store earlier today to report the price changes. It found several items marked with an orange “Whole Foods + Amazon” sign that lists both the old and new price.

Organic fuji apples and bananas were among the most heavily discounted foods. Apples were marked down from $3.49 per pound to just $1.99, while bananas went from $0.79 to $0.49. Guacamole also got a lot cheaper, with avocados dropping from $2.79 to $1.99 each. Even the prices of meats were cut. Organic rotisserie chickens went from $13.99 to $9.99 each, while ground beef was trimmed from $6.99 to $4.99 a pound. Amazon lopped $5.00 per pound off organic salmon filet.

Here’s a full list of discounted items reported by Bloomberg.

The cuts come days after Amazon promised to reduce the price of foods at its newly acquired organic grocery store. It also said its Prime subscription would become the Whole Foods benefits program, and that members will soon receive special discounts and in-store benefits. The retail giant closed the $13.7 billion purchase earlier today.

Many people praised the acquisition when Amazon announced price cuts, despite initial skepticism when the purchase was first announced in June. People couldn’t hold back from posting their excitement on social media.

Others are still bitter about the old prices.

Some say Amazon isn’t doing enough.

And some folks are understandably waiting for that must-have discount to hit.

H/T Bloomberg


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*First Published: Aug 28, 2017, 11:40 am CDT