Under the revised policy, the White House will continue to use Google Analytics to collect data about its website and mobile traffic. However, the administration says no personally identifying information about visitors will be shared with Google. The tech giant is also prohibited from combining or matching information from the White House site with other information already in the company’s possession. Visitors’ IP addresses are partially shielded from Google. This will be a relief to some, as Google’s track record on data harvesting and transparency has been called into question recently.
Much of the data the White House collects is mandated by the Presidential Records Act. This same law requires that most data be retained through the end of the current administration.
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