Vine adds 720p support so your 6-second videos won’t look terrible

Vine camera pattern

Illustration by Jason Reed

Six seconds of high-resolution glory await.

Vine stars, get ready to up your game. The Twitter-owned video service announced on Thursday that it would be boosting video quality to let people upload six-second videos in glorious-ish 720p HD.

480p vs. 720p Vine detail

480p vs. 720p Vine detail


Previously, users could only upload in 480p standard definition, which explains the jagged edges and blurry details to which Vine users are accustomed. While Vine’s mediocre video quality doesn’t appear to have affected the platform’s meteoric rise, the addition of HD video support is likely to attract more serious videographers, extreme sport types, and brands that just couldn’t quite stand Vine’s formerly low-res ecosystem. 

We have no idea what strange, newly HD six-second oddities await us, but we’re sure the community in this already very restrictive ecosystem won’t fail to delight us.

Illustration by Max Fleishman

Taylor Hatmaker

Taylor Hatmaker

Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.