Former President Donald Trump looking upset. Next to him is a screenshot of his now-defunct blog 'From the Desk of Donald J. Trump.'

Gage Skidmore/Flickr (CC-BY-SA) donaldjtrump.com (Fair Use)

Trump joins countless others by quitting blogging after no one reads them

Maybe he should have tried pivoting to video.

 

Andrew Wyrich

Tech

Posted on Jun 2, 2021   Updated on Jun 2, 2021, 10:34 am CDT

Former President Donald Trump’s blog has joined countless other personal blogs in the history of the internet that were active for a short time, got no traffic, and eventually fell by the wayside.

Featured Video Hide

Trump’s brief foray into blogging lasted about a month and, by most reports, was a massive failure in connecting him to his fans.

Advertisement Hide

The blog, “From the Desk of Donald J. Trump” launched last month and was essentially a way for him to try and do what he did on social media before he was banned following the Capitol riot: post his daily musings.

But it was quickly apparent that his own blog wasn’t the same megaphone he had on social media. The Washington Post reported last month that posts from the blog had been shared fewer than 2,000 times a day on Facebook shortly after it launched.

Meanwhile, just a week after launching, NBC News reported that the blog attracted just over 212,000 engagements—such as backlinks or interactions on social media.

Advertisement Hide

In light of getting a vastly smaller number of interactions than what Trump was used to on platforms like Twitter and Facebook, the blog has been shut down.

CNBC reports “From the Desk of Donald J. Trump” is now permanently shuttering. Trump’s senior aide Jason Miller told the news outlet that it was “just auxiliary to the broader efforts we have and are working on.”

Links to the blog now redirect users to a page on Trump’s site asking for them to sign up to get “exclusive updates” from the former president.

The old posts from Trump’s blog now appear under the “news” tab of his website and are treated as “statements” from him.

Advertisement Hide

Trump’s team has been mulling the idea of launching his own social media in the wake of being banned—and his blog clearly wasn’t that. But perhaps the “broader efforts” Miller mentioned to CNBC will be his long-prophesied social network platform.


Read more of the Daily Dot’s tech and politics coverage

Nevada’s GOP secretary of state candidate follows QAnon, neo-Nazi accounts on Gab, Telegram
Court filing in Bored Apes lawsuit revives claims founders built NFT empire on Nazi ideology
EXCLUSIVE: ‘Say hi to the Donald for us’: Florida police briefed armed right-wing group before they went to Jan. 6 protest
Inside the Proud Boys’ ties to ghost gun sales
‘Judas’: Gab users are furious its founder handed over data to the FBI without a subpoena
EXCLUSIVE: Anti-vax dating site that let people advertise ‘mRNA FREE’ semen left all its user data exposed
Sign up to receive the Daily Dot’s Internet Insider newsletter for urgent news from the frontline of online.
Share this article
*First Published: Jun 2, 2021, 10:12 am CDT