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Marrakech is the fourth-largest city in Morocco, though largely overlooked by more name-grabbing destinations like Casablanca and Fes. The city’s profile is slowly on the rise thanks to Instagram and one very special hotel pool, however.
The Riad Yasmine has been featured in countless Instagram posts, offering up a unique, boutique slice of Moroccan life to eager travelers filled with wanderlust by its traditional architecture and gorgeous green-tiled pool featuring what its owners told Mashable is the “Amazigh symbol (Berbere culture) which means free man, the land and the language.”
A photo posted by My Dear Morocco (@mydearmorocco) on
It’s not just the symbology and the aesthetic that’s driving travel bloggers to the hotel to boost its visibility. It’s also the owners’ collaborative attitude toward the guests who professionally move about the world and Instagram their adventures along the way. One such prominent traveler is Lauren Bullen, whom you may recognize as Instagram’s @gypsea_lust, or that lady who had her photos copied to an eerie degree by a total stranger.
Photo via Gypsealust.com
Bullen told Mashable that the hotel put her and equally influential partner up for a few nights “in exchange for a post each,” which is a pretty sweet deal if you can get it. Other travel bloggers have tried, and even those who aren’t looking to monetize their trips are making their way to the Riad Yasmine, whose rooms start at 90 euros per night.
The hotel’s been up and running since 2002. French couple Gabriel Paris and Alice Tassery run the day-to-day, spearheading the influx of travel bloggers and bringing more customers than they ever could’ve imagined to the quaint, seven-room hotel.
Read more about the travelers coming from far and wide to the Riad Yasmine at Mashable.
A former Weekend Editor at the Daily Dot, April Siese's reporting covers everything from technology and politics to web culture and humor. Her work has been published by Bustle, Uproxx, Death and Taxes, Rolling Stone, the Daily Beast, Thrillist, Atlas Obscura, and others. Siese joined Quartz in December 2016.