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Apple CEO Tim Cook tweeted a horrible, blurry photo and the Internet won’t let him forget it

The Apple CEO's smartphone had a rough time capturing the moment.


Mike Wehner


Posted on Feb 8, 2016   Updated on May 27, 2021, 6:17 am CDT

It’s no secret that one of the iPhone’s biggest selling points is its camera. Unfortunately, the lens on Apple CEO Tim Cook’s own iPhone had a hard time capturing a clear view of Super Bowl post-game festivities on Sunday evening.

Cook snapped a horribly blurry shot, then did the unthinkable and tweeted the objectively bad photo to his nearly 2 million Twitter followers.

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As you might imagine, there was no shortage of Twitter denizens willing to mock him for tweeting such a low-quality photo—especially considering what it suggests about the smartphone that Cook’s company relies on for two-thirds of its revenue.

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The iPhone 6s and 6s Plus both sport 12-megapixel iSight cameras with a suite of image-enhancing features like burst mode—which surely would have helped Cook snap a solid photo the first time. The 6s Plus even features optical image stabilization, another useful tool for situations like Cook’s.

Of course, even the best cameras occasionally snap poor photos. The iPhone has long been the most popular camera in the world, and it likely won’t relinquish that title any time soon. 

Photo via Tim Cook/Twitter

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*First Published: Feb 8, 2016, 2:39 pm CST