Tech

You’ll soon have to deal with video ads on Spotify

As if the regular ads weren’t annoying enough.

Photo of Patrick Howell O'Neill

Patrick Howell O'Neill

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Having already conquered your ears, Spotify is preparing to sell your eyeballs to the highest bidder: Video ads are coming to the service later this year. In exchange for a single video ad, listeners will get a full 30 minutes of music without any additional commercial interruption.

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Some of the world’s biggest advertisers—Coca-Cola, Ford, McDonald’s, and Universal Pictures included—are already on board, Ad Age reports.

Video ads, a $6 billion industry according to eMarketer, are far more lucrative than the audio spots the startup already runs.

If you decline to watch a video ad, you can continue with the normal audio ads. And if you pay $9.99 a month for Spotify premium like a reported 30 million users do, you can skip the ads entirely.

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Photo by geerlingguy/Flickr (CC By 2.0) | Remix by Fernando Alfonso III | H/T Ad Age

 
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