You’ll soon have to deal with video ads on Spotify

As if the regular ads weren’t annoying enough.

 

Patrick Howell O'Neill

Tech

Published Sep 8, 2014   Updated May 30, 2021, 3:25 pm CDT

Having already conquered your ears, Spotify is preparing to sell your eyeballs to the highest bidder: Video ads are coming to the service later this year. In exchange for a single video ad, listeners will get a full 30 minutes of music without any additional commercial interruption.

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Some of the world’s biggest advertisers—Coca-Cola, Ford, McDonald’s, and Universal Pictures included—are already on board, Ad Age reports.

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Video ads, a $6 billion industry according to eMarketer, are far more lucrative than the audio spots the startup already runs.

If you decline to watch a video ad, you can continue with the normal audio ads. And if you pay $9.99 a month for Spotify premium like a reported 30 million users do, you can skip the ads entirely.

Photo by geerlingguy/Flickr (CC By 2.0) | Remix by Fernando Alfonso III | H/T Ad Age

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*First Published: Sep 8, 2014, 2:46 pm CDT