Having already conquered your ears, Spotify is preparing to sell your eyeballs to the highest bidder: Video ads are coming to the service later this year. In exchange for a single video ad, listeners will get a full 30 minutes of music without any additional commercial interruption.
Some of the world’s biggest advertisers—Coca-Cola, Ford, McDonald’s, and Universal Pictures included—are already on board, Ad Age reports.
Video ads, a $6 billion industry according to eMarketer, are far more lucrative than the audio spots the startup already runs.
If you decline to watch a video ad, you can continue with the normal audio ads. And if you pay $9.99 a month for Spotify premium like a reported 30 million users do, you can skip the ads entirely.