Sony is getting an ad sales bargain compared to Microsoft

Sony and Microsoft are battling out for console supremacy, and Microsoft just can’t seem to gain an edge.


Imad Khan


Posted on Oct 28, 2014   Updated on May 30, 2021, 7:53 am CDT

According to a report from Venture Beat, both Microsoft and Sony are throwing in tons of ad dollars to get consumers to pick its box over the other. As of now, Microsoft has spent over $47 million dollars promoting its machine while Sony has spent $30 million. Even then, Sony is yielding more engagement from its ads than Microsoft. That’s saying a lot considering Microsoft has pushed 2,000 more ads than Sony, topping off at 5,000 TV spots.

It seems that classic word of mouth is just too much for Microsoft to overcome.

Surprisingly, or unsurprisingly, depending on how you look at it, both companies have poured most ad dollars into live sports.



NFL Football

NFL Football

2014 Fifa World Cup


Talking Dead

Fox Sports Live

MLB Baseball

Family Guy

Family Guy

WWE Monday Night Raw

The real kicker is that Sony’s ads have resulted in 5.49 million online actions, while Microsoft’s ads have brought in 4.65 million online actions. That means per online action, Sony is paying $5.46 for engagement, versus the $10.11 Microsoft is paying. That’s quite the bargain.

Sony is doing so well this console generation, even head of Worldwide studios Shuhei Yoshida is baffled by the PS4’s success. Microsoft isn’t giving up yet: Through the end of the year, you can buy an Xbox One for $50 dollars off.

H/T VentureBeat | Photo via Imad Khan

Share this article
*First Published: Oct 28, 2014, 7:51 pm CDT